Imagine the following situation...instead of getting your traditional mobile phone invoice by regular mail from your telco supplier you get an email with a personalized video that shows step by step how my mobile phone usage has generated the monthly cost, and what things I could have done to save.See the following example:
For some paper nostalgics, this might seem a waste, but for Gen C consumers, which are passionate about video, this is a way to have a new type of relationship with its utility suppliers, airlines, and any brand or company with a loyalty card. And for companies, this is an opportunity to put a human touch in an otherwise increasingly impersonal relationship that is mediated by mobile devices...Quoting the CEO of BBVA, "people are going to visit our phyical branches once a year, they will visit our regular website once a month, and they will check their mobile app every day"...So in this context, video can be a way to retain that personal feel.
Of course, you can also use this to deliver important information and prompt action to upsell or cross-sell products. See this example for an airline sending flight boarding details:
Or simply, power your loyalty card communications through the simple, but effective use of the information we have about clients. See the following example:
To date I have found two companies that are doing a good job in this front: idomoo and sundaysky.
So if you are considering how you can spice up your day-to-day communications with your customers, look for this innovative approach and as I always say "Test & Learn".
