1. P&G has finally dared to venture into the land of content marketing with one of its flagship brands, Pantene. Following the lead from Dove, P&G seems to be testing the waters with a pilot* for Pantene in the Philippines and with an interesting purpose based positiniong around how successful women at work are labelled unfairly vs. men for similar achievements or skills. The move is welcome as the Cincinatti giant has been reluctant to let go of its boring true-and-tested 30 second commercials and embrace its Old Spice content marketing success. Let us see where it leads.
* Note: By now and after several failures, they should realize that there is no such thing anymore as a local test market in a global world. A video in the Philippines influences Pantene's image across the world.
2. Some people are actually finding that art and storytelling may be the drivers of technology and not the other way round...In the end, who embedded in us the dream of reaching the moon, ariplane makers or Jules Verne? See a short clever video from Google Creative Lab director to prove the point.
3. English lingo continues to contaminate the business world as digital grows mainstream. This short ad from Gladiator Mexico, showcases how the advertising and biz management profession in any non-English speaking country is polluted with English marketing lingo. Not necessarily a nice trend for locals, but a reality that this brand brings to light in a cool and fun way. Enjoy.
Although these news are not super structured or relevant for everyone thought they made for a nice and entertaining start of the video marketing year.
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